Pinnacle Tower Power

AUCKLAND, Today: Cordis Auckland has appointed marketing/activation agency MetroEXP as their new brand and activations partner after a competitive pitch (against Contagion).

There was no incumbent. Usually Cordis works with their international marketing team or local media agencies. This is the first time they’ve engaged a local creative agency.

With work already under way on a new brand campaign for Cordis Auckland and the new Pinnacle tower, the agency says they are thrilled with the appointment. 

MetroEXP managing partner Tammy Milani said: “We are over the moon to be working with both the NZ and global team to bring to life the beautiful brand essence of Cordis Auckland, and to be part of the unveiling of the stunning new Pinnacle tower.

“Inspired by a visionary blend of contemporary design and the Maori concepts of Te Whai Ao (light), Manawa (heart) and Kaitiakitanga (guardianship), the Pinnacle Tower is poised to set a  new benchmark for modern luxury in Auckland.”

“MetroEXP team understood our brand strategy and direction for Cordis Auckland and beyond.”

Cordis marketing director Jayson Heron–Smith said: “The MetroEXP team understands our brand strategy and direction for Cordis Auckland and beyond.

“It’s an exciting time for Cordis Auckland with the new Pinnacle Tower set to make us one of the biggest and best hotels in New Zealand.”

MetroEXP director Joseph Silk said: “The Cordis is an iconic Auckland hotel and we are delighted to be able to welcome them to the agency fold.

“There was some stiff competition so we are really proud of the MetroEXP team.”

About MetroEXP
MetroEXP is an independent brand activation and events management agency and works with some of the country’s most forward-thinking brands including Ford, Wendy’s, Chorus and Waste Management.

• www.metroexp.co.nz