Programmatic

NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 asContinue reading »

The post NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition appeared first on AdExchanger.


AdExchanger