NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

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The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have problems,” said Linda Yaccarino, NBCUniversal’sContinue reading »

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Behind NBCU’s Direct-To-Marketer Pitch

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As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduitContinue reading »

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NBCU Brings In Nearly $6.5 Billion In Upfront, Tripling Its Volume Of Audience-Based Buys

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The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company. Although total volume growth was slightly softer than last year’s 10% increase, NBCU clocked positive momentum across its portfolio. NBCU commanded high single-digit CPM increases across all inventory, including late night and sports. (Those figures don’tContinue reading »

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Why The 2017 TV Upfronts Could Be A Buyer’s Market

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Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

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