NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands–including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair–across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies. “These innovative…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
MediaWorks adds new billboards in Tāmaki Makaurau
Indies promote the power of collaboration at IMANZ shindig
Kiwis choose their top 10 TV ads