The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Currencies
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency...
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced...
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...