It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. But just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement, according to ad buyers on stage at AdExchanger’s Programmatic IO conference in New York on Tuesday. In […]
The post Prog IO: The Conversation About Alt TV Currencies Is Getting Real appeared first on AdExchanger.
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