Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Conversation’
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo...
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards...
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over...
It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype....
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in...
In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform...
The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations...
What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions?...
TripleLift claims that it’s the world’s largest source of in-feed inventory. But can the same ad experience work for CTV?...