For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and...
Conversation’
Toy giant’s first big AI push comes from its Lego Education arm. Adweek Feed
My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an...
Valencia's work has already started to make in impact. Adweek Feed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they...
A new platform for openly discussing business has launched, and all Kiwi businesses are invited to join the conversation on...
AUCKLAND, Today: To mark Mental Health Awareness Week in New Zealand (23–29 September), Domino’s stores nationwide are offering limited edition...
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo...
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards...