November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ron Popeil, Pioneer of TV Infomercials, Dies at 86

Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles. He was 86. Popeil, a natural showman who started hawking his father’s inventions at flea markets as a teen, was the driving force behind products like Mr. Microphone, the Pocket…
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