Chemistry wins MTF Finance (updated)

AUCKLAND, Today: Westhaven indie Chemistry has been appointed by MTF Finance after a final head-to-head pitch. Walsh & Beck were the incumbent agency who will continue to work with MTF Finance on tactical campaigns.

Chemistry managing partner Penny Wolhuter said: “Our priority will be to develop a new brand positioning and marketing strategy, a key element of a wider business strategy spearheading the brand’s aggressive growth plans. 

MTF Finance marketing manager Gus Geary said: “Chemistry really impressed us with its creative and strategic understanding of where we want to take the brand in the next few years.

“They got to grips with the challenges of our category really quickly and together with an innovative media approach, convinced us they could help us deliver our marketing objectives.” 

“They got to grips with the challenges really quickly and together with an innovative media approach.”

MTF Finance operates nationally through its affiliated network of independent car dealerships, a branch network and strategic partnership with TradeMe.

Penny Wolhuter: “In our research, it’s clear that MTF Finance’s culture and approach to looking after its customers means it stands head and shoulders above other finance brands.

“We want to tell these stories and demonstrate that there is one finance brand that is genuinely different compared to its peers in what is a homogeneous category.”

Chemistry’s appointment is effective immediately.