MTF Finance appoints Chemistry

After a final head-to-head pitch, Westhaven indie agency Chemistry has been chosen as Brand and Marketing partner by finance brand MTF Finance. 

Chemistry’s priority will be to develop a new brand positioning and marketing strategy, a key element of a wider business strategy spearheading the brand’s aggressive growth plans. 

MTF Finance’s Marketing Manager Gus Geary says: “Chemistry really impressed us with its creative and strategic understanding of where we want to take the brand in the next few years. They got to grips with the challenges of our category really quickly and together with an innovative media approach, convinced us they could help us deliver our marketing objectives.” 

MTF Finance has been helping Kiwis own their own cars since 1970. Originally founded in Dunedin, it operates nationally through its affiliated network of independent car dealerships, a branch network and strategic partnership with TradeMe.  

Chemistry Managing Partner Penny Wolhuter says: “In our research, it’s clear that MTF Finance’s culture and approach to looking after its customers means it stands head and shoulders above other finance brands.

“We want to tell these stories and demonstrate that there is one finance brand that is genuinely different compared to its peers in what is a homogeneous category.”

Chemistry Joint Creative Director and Co-Founder Susan Young says: “There was some fierce competition in this pitch and we’re humbled that MTF Finance chose us.

“MTF Finance has a 50-year heritage of helping Kiwis, but not enough people know that. We want to help change this with our new brand platform.”

Chemistry works with some of the country’s largest energy, automotive, financial and consumer brands including Z Energy, Jaguar Land Rover, State and AMI, Schick and Samsung. 

Walsh & Beck are the incumbent agency who will continue to work with MTF Finance on tactical campaigns.

The agency’s appointment is effective immediately.

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