Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024