Culture&Theory appointed by Tegel

Tegel has appointed Culture&Theory to help drive further growth of the highly successful Take Outs range as they launch more variants that are sure to be crowd-pleasers.

The agency will be taking on the creative campaign and packaging duties for Tegel Take Outs in this latest push.

Launched in 2007, Tegel Take Outs has experienced incredible growth in the past few years. 

The range gives hungry Kiwis the ability to cook their favourite burger or chicken tender at home in less than 30 minutes.

Tegel Head of Marketing Angela Irwin says: “Culture&Theory have impressed us with their thinking, design craft, and the quality of their creative.

“With Culture&Theory, we feel like we are one team, and we love that there are just no egos in the room.”

Culture&Theory Managing Director Jonte Goldwater says: “We were just so excited when Tegel tapped us on the shoulder to take on the responsibility for Take Outs’ next growth phase.”

The win represents further momentum for Culture&Theory. More key hires will be joining the team following the pivotal hire of CCO Regan Grafton and the agency’s appointment in June as the lead agency for the Integria healthcare business, along with tech company Mooven.

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