The competition for July’s Colmar Brunton Ad Impact Award was closer than ever, with several campaigns scoring very highly. The worthy winner this month, however, was Mitre 10 for its best all round performance and heart-warming story in their TV ad, ‘With You All the Way’.
This advert tells the story of a Kiwi bloke wanting to build him and his partner’s dream gazebo for their garden but not knowing where to start – until he enters Mitre 10. This campaign has struck gold with our viewers who really related to the engrossing storyline that features a Mitre 10 staff member in the role of hero who helps the dream come true.
The key qualities inherent in the ad were, in summary:
- Affinity
- Relatable
- Talkability
See the below infographic for more information about the July Colmar Brunton Ad Impact Award.
The post Mitre 10 takes out July Colmar Brunton Ad Impact Award appeared first on stoppress.co.nz.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce