December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

oOh enlists new tech exec

SYDNEY, Monday: Technology executive Mat Yelavich is set to join oOh!media AUNZ as its new chief technology & information officer, charged with leading the company’s digital transformation.

Yelavich has a background in technology delivery and strategic leadership in both media and other industries. He will commence his role with oOh! on 13 October.


“He will be based in Australia, but the role is across both the Australia and NZ oOh!media business.”


oOh! ceo Cathy O’Connor said Yelavich is well placed to help the company drive towards new commercial opportunities.

“We have a market-leading position in data and scale in out-of-jome. Mat is the strategist we’ve been looking for to take us to the next level when it comes to deploying technology to build the business.”

He will be based in Australia, but the role of CTIO is across both the Australia and New Zealand oOh!media business.


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