Today, convergent TV–linear plus connected TV and over-the-top services–offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium. It has also established a…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards
Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad
Raine & Horne reshapes NZ real estate