Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally conscious are equally essential–it’s no longer an either/or choice. As a recent Adweek-Morning Consult poll found, 65% of consumers say sustainability is important when deciding what to wear. Lululemon hopes to demonstrate its commitment to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most