Programmatic

Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressedContinue reading »

The post Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies appeared first on AdExchanger.


AdExchanger