The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December. Adweek...
Nielsen’s
Broadcast had its best month for the year. Adweek Feed
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly...
The NFL continues to give the broadcast segment life. Adweek Feed
Streaming remained the preferred mode of TV consumption but saw its numbers fall compared to August. Adweek Feed
The linear segments of broadcast and cable saw a bounce back courtesy of college football. Adweek Feed
Streaming outperformed the combination of broadcast and cable for the first time. Adweek Feed
History was made as seven different platforms distributed the 10 most-watched streaming titles. Adweek Feed
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time...