From TikTok to Instagram Reels, Snapchat and YouTube, it’s no secret that the way people–especially young people–consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE’s Cassandra…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence
The One Show AI judge Sherina Florence releases hip-hop album for deadline push
Week of Feb. 17 Cable News Ratings: Fox News and CNN Make Primetime Gains