December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Brief History of Bloodvertising

If I pour 6 ounces of my own blood into a gas tank, I’m just a weirdo. But if I pour it into a paint can, I’m a…provocateur. Sure, the effect is equally inconsequential, but there’s something eerily visceral about the idea of blood being infused into art or added into products that someone else…
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