November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gap Becomes the Latest Retailer to Acquire Virtual Try-On Tech

Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the retailer’s continued push to reinvent itself for the age of ecommerce. The clothing brand is buying Drapr, which allows users to quickly create 3D avatars of their bodies to try on products. Gap is only…
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