Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
Month: August 2021
SYDNEY, Friday: Opr is to revert to its original name, Ogilvy PR, in line with Ogilvy’s global strategy and the...
Who doesn't love a shaggy dog story? But sadly they don't all end happily and for some animals, the future...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources...
AUCKLAND, Today: Healthcare agency Essence (13 years in business) has unveiled its new brand purpose and identity, including a refreshed...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
QUEENSTOWN, Today: Queenstown creative production house Shotover Media has expanded into the creative agency market. The move rounds out the...
GroupM’s Mindshare has won the media account for Jenny Craig after a competitive pitch, continuing a run of new business...
Following a 4-way competitive pitch, Federation has won the coveted safety and behaviour-change advertising account of Maritime New Zealand and...