November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

These Spoof Fashion Ads Help Women Spot Signs of Domestic Abuse

At first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
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