November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Royal Navy Addresses Diversity Problem With Ad Starring a Sikh Recruit

Like other divisions of the military, the U.K.’s Royal Navy has long lacked diversity. Its new campaign is its latest attempt to welcome more diverse recruits and position itself as an inclusive organization. The ad, created by Engine Creative, features a young Sikh man called Lt. Raj, a serving Naval officer in the Submariner service….
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