Stuff & Designworks launch new B2B campaign

AUCKLAND, Tuesday: Stuff, with Designworks, has launched a new B2B advertising campaign that aims to “demonstrate the deep connection it has with New Zealanders”.

Stuff group sales director Steve Hutton said: “The series speaks to Stuff’s significant reach, as well as audience engagement, where Stuff typically tends to outshine competitors (based on pages viewed, time on site and bounce rate). 

“The combination of reach and engagement creates a powerful environment for our advertisers.

““The first execution illustrates the reach of Stuff’s website, referencing a peak of 5.5 million visits by 2.11m unique visitors.”

“With all that’s happening in New Zealand right now, we know it’s more important than ever that every dollar spent on advertising will be seen, and will connect.”

“The first execution in the series illustrates the reach of Stuff’s website, referencing a recent audience peak of 5.5 million visits by 2.11m unique visitors.

“The rest of the campaign heroes Stuff’s constant evolution across its extensive suite of news and information products, to ensure it continues to drive reach and engagement for advertisers.”

CREDITS

Creative: Designworks
Group Head of Strategy: Mike Pepper
Senior Copywriter and Strategist: Sam O’Flaherty
Senior Designer: Oscar Thomas