The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order… Continue reading »
The post You Down With OTT? The MRC Says It’s Now CTV appeared first on AdExchanger.
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