November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Joel McHale Wants to Crash Your First Date for Scotch Brand Monkey Shoulder

With a name like Monkey Shoulder and the phrase “play with your whisky” as a mantra, this brand wants everyone to know it’s not your grandfather’s nightcap. To further that goal, Monkey Shoulder launches a short film this week starring actor-comedian Joel McHale, who kicks off the video by thumbing his nose at traditional, staid…
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