December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paul Catmur talks to Damon Stapleton on his new life at The Monkeys

AUCKLAND, Today: Truth and Soul Inc podcaster (and Herald on Sunday columnist) Paul Catmur writes: “To get around the lockdown, Franklin Road helped equip a new sound studio on the Tawharanui Peninsula from where I have an exclusive chat to Damon Stapleton.

“Exclusive in that nobody else has talked to him from my living room. Hopefully.

“Damon has taken the massive step of leaving maybe the best job in New Zealand advertising, creative chief of DDB Aotearoa, and is stepping into the dark abyss of starting up a new agency.


“Remember, if you hate lockdowns, get a shot. And if you really hate lockdowns, get two.”


“I talked to the incoming Monkey’s creative chief about leaving DDB after many years, what you actually do when you’re on gardening leave, and whether you should have a bath before or after talking to your gynecologist.

“Oh, there’s also the future of advertising, where technology will take the industry, and whether it’s a good job for your kids to get into. But you’ll probably only listen to the gynecologist bit.

“Many thanks to all the folk at Franklin Road.”


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