December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new “Crypto Frequency” campaign from Havas’ Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio…
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