Culture&Theory wins Pink Batts and Tasman Insulation

Off the back of winning Integria Healthcare, Mooven and Tegel Takeouts, Culture&Theory has been appointed by Tasman Insulation to help drive growth for one of Fletcher Building’s critical business units.

Culture&Theory will be taking on strategic, digital and creative duties, including communications, design, social media and digital marketing.

Pink Batts, one of the hero brands in the Tasman business, will be part of a strategic push into evolving the industry to ensure it is set up for its customers’ future.

Tasman Insulation Head of Marketing and Innovation Melissa Semmens says: “Culture&Theory impressed us with their focus on how our business works and what that means for a truly channel-agnostic, customer-centric approach.”

Culture&Theory Managing Director Jonte Goldwater says: “Tasman Insulation and Pink Batts is on an exciting journey of change where their desire to be customer and data-centric has the entire team excited.”

The win represents further momentum for Culture&Theory. Following the pivotal hire of CCO Regan Grafton, Senior Strategist Sarah Hodgetts and Head of Content Jay Hall, more pivotal engagements are expected at a senior level.

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