“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and… Continue reading »
The post Performance CTV Provides A One-Stop Shop For DTC Brands appeared first on AdExchanger.
More Stories
Sylvia Park gears up for holiday rush with new JCDecaux billboards
Amazon’s Uplifting Holiday Ad Gives the Spotlight to a Theater Janitor
Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)