One for the road

AUCKLAND, Today: The latest Lumo/Lens DOOH audience report showed city-dwellers ventured out immediately upon the drop to alert level 3. The data is collected through number plate recognition technology.

On day one of level 3, the number of contacts across Lumo’s digital billboard network in Auckland (x24 CBD and CBD-fringe locations) increased 141.3% on the previous Wednesday, bringing their total Auckland audience back up to 67.2% of pre-lockdown levels

In the other markets where Lumo has a presence, Lens’ data is showing that atlLevel 2, audience volumes in Wellington, Christchurch, Hamilton and Tauranga have grown 14.5% on their pre-lockdown figures. 

“This lockdown has been particularly brutal and as soon as we’ve had a sniff of freedom, we’ve leapt at it.”

Lumo cofounder/ceo Phil Clemas said: “This data is a clear indication the Auckland community are keen to get out and about.

“This lockdown has been particularly brutal and as soon as we’ve had a sniff of freedom, we’ve leapt at it.

“The size of the rebound and its speed indicates a significant shift in attitude to Covid-19 and the lockdown strategy in general.”

• www.lensoutdoor.com
• www.lumodigital.nz