November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users…
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