AUCKLAND, Today: Following the successful launch by TBWA/ of ANZ’s We Do How platform, the financial wellbeing story of Ravi, Claire and their two children Sameer and Tara Sharma has unfolded with a new savings story.
ANZ GM Matt Pickering said: “The launch introduced us to the Sharmas and their financial wellbeing goals, showing ANZ supporting them and providing the ‘hows’ for their ‘whys’. But the heart of the story is all about father and son as Sameer spends years working towards his dream of becoming a Black Cap.
“The newest chapter in the ANZ financial wellbeing journey has Sameer working hard to save money for his cricket tour. Saving is a fundamental way to improve financial wellbeing and a topic close to the heart of almost 60% of Kiwis, who want to know more about how to save and invest for their future.”
“Financial wellbeing isn’t about being rich, it’s about achieving your own personal goals with the right knowhow.”
“Setting a savings goal is a fundamental way to improve your financial wellbeing – whether it’s saving for a rainy day, a family holiday or to own your own home.
“Rather than telling New Zealanders to get ahead or dream big, ANZ’s We Do How is all about giving people the practical knowhow they need to start their financial wellbeing journey.
TBWA\NZ CCO Shane Bradnick said: “As the Sharmas’ story unfolds we see that financial wellbeing isn’t about being rich, it’s about feeling better about your finances and achieving your own personal goals with the right knowhow, and saving is an important part of this journey.”
ANZ We do How goes to air on Sunday 10 October.
See the complete ANZ We Do How story here:
CREDITS
Client: ANZ NZ
Agency: TBWA\NZ
Production Company: Goodoil
Director: Adam Stevens
Executive Producer: Matt Long
Post Production: Blockhead
Editing: The Editors
Audio: Beatworms
Music Licensing: Franklin Road
Media Agency: PHD
PR Agency: TBWA\Eleven PR
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