Programmatic

Survey Data Firm CivicScience Launches An Ad Business, Rulo

CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with the launch of Rulo, an ad-buying and programmatic data business. CivicScience had considered an advertising business for years. Brand and publisher clients clamored for a data service, said Rulo CEO Doug Lauretano. Marketers and publishersContinue reading »

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