CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with the launch of Rulo, an ad-buying and programmatic data business. CivicScience had considered an advertising business for years. Brand and publisher clients clamored for a data service, said Rulo CEO Doug Lauretano. Marketers and publishers… Continue reading »
The post Survey Data Firm CivicScience Launches An Ad Business, Rulo appeared first on AdExchanger.
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