DENVER, COLARADO, Today: Veritone Inc, creator of aiWARE hyper-expansive AI platform, has licensed MediaWorks NZ for use of Veritone Attribute, a leading AI-driven application providing real-time insights into data-driven advertising performance.
As a leading NZ radio and outdoor media company, MediaWorks’ network reaches 2.5 million weekly listeners and has 5000 outdoor touchpoints nationwide.
Veritone Attribute is a turnkey attribution solution that MediaWorks will initially deploy across its radio brands in New Zealand.
MediaWorks commercial director Liz Fraser said: “Veritone Attribute will enable us to vastly improve our ability to correlate broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with an advertising client’s website and how their customers are interacting with it.
“MediaWorks’ advertisers stand to gain near-real-time access to performance insights to inform ad optimization strategies, increase ROI and strengthen customer relationships.
“We’re thrilled to welcome MediaWorks as the first Veritone client in New Zealand.”
“This technology will give them more tools and insights to ensure their campaigns are generating the best return on investment. With Veritone Attribute, we’re able to empower our advertisers with real-time tangible campaign metrics so they can optimize the value of partnering with MediaWorks.”
“The near real-time information provided back to the advertiser includes which radio creative performed best, which day of the week and time of day performed better and how many customers the ads have driven to their website. From this information, we can tailor advertisers’ campaigns for optimal results.”
Veritone’s New York-based Paul Cramer said: “We’re thrilled to welcome MediaWorks as the first Veritone client in New Zealand.
“The MediaWorks team is a leader in providing innovative opportunities for advertisers to reach engaged audiences, and its partnership with Veritone is the latest tactic in its commitment to continually improve advertiser performance.
“Not only will our partnership with MediaWorks bring New Zealand radio advertisers newfound metrics of success, but it will raise the importance of audio within their media mix.”
About Veritone
Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organiations in both commercial and regulated sectors, Veritone’s software, services and industry applications simplify data management, empowering brands to run more efficiently, accelerate decision making and increase profitability.
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