Starting Monday, users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people. The privacy-centric course correction could affect measurement and estimates for audience reach for advertisers. In the past, Facebook served ads across a user’s Facebook and Instagram accounts based on assumptions that linked… Continue reading »
The post Facebook Will No Longer Link A User’s Facebook And Instagram Accounts For Ad-Related Purposes Without An Opt-In appeared first on AdExchanger.
