November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Stage Is Set For TV’s Impending Disruption

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marilois Snowman, CEO and founder of Mediastruction.  Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged systemContinue reading »

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