“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system… Continue reading »
The post The Stage Is Set For TV’s Impending Disruption appeared first on AdExchanger.
More Stories
KFC’s fish and chips brings Kiwis to the beach
Paramount Is Optimistic About Advertising Growth Despite Revenue Decline
The Tuesday Club hosts Women’s Work’s In(visible) exhibition in Tāmaki Makaurau