November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Philadelphia Ad Sees Cream Cheese as a Sensory Explosion

It isn’t easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched…
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