June 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Life’s New Haircut

AUCKLAND, Today: Film Construction director Ayla Amano talks funerals in a pandemic in her new music video for Irish artist Junior Brother. In 2020 Amano was living and working in Ireland just as the pandemic hit. The following is a look into the challenges and ingenuity of making Life’s New Haircut in a covid environment.

“I was incredibly excited to direct a music video for Ronan Kealy, known as Junior Brother – the immensely talented Kerry bornalternative folk musician and one of my favourite new Irish artists.

“When we initially discussed the project, we were heading into our first true winter of the pandemic, and Ireland had been gripped by ongoing rolling lockdowns, rising case numbers and a generally bleak outlook for the foreseeable future.

Life’s New Haircut is a song about accepting a tumultuous shift from an old way of life into something new – a transition we were all collectively thrust into at that time. Nothing can be done when nothing’s in your hands. Let the scissors come.

Rearrange the land
“The video depicts a funeral during the time of the pandemic. Since gatherings were not allowed, this was one of the more striking images that began to appear around the country during the lockdown.


“We were challenged with shooting under strict lockdown restrictions, which meant we needed to find a way to shoot a large group scene whilst ensuring cast did not travel more than 5km from their homes or stand closer than two meters from anyone outside their household.”


“Would-be funeral guests would gather and line the streets as the casket was transported to the church or burial. We used this imagery, and more specifically the protagonist’s transition into the afterlife, as a symbol for the death of life and society as we knew it, and the journey to embracing the unknown beyond.

“We were challenged with shooting under strict lockdown restrictions, which meant we needed to find a way to shoot a large group scene whilst ensuring cast did not travel more than 5km from their homes or stand closer than two meters from anyone outside their household.

“The solution in the end was to shoot in our very own backyard.

“My partner and I canvassed our estate in Cork City, inviting residents to participate in our video which only required them to stand at the end of their driveways alongside their own family members. Most were only too eager to help, having been cooped up for months with nothing to do and nowhere to go, it was quite the event for our neighbourhood.

We cast a real couple – Stephanie Dufresne and her partner Dylan Tonge Jones – in the lead roles and conducted all of the preproduction, including choreography, remotely.

“With the dance I really wanted to capture something poetic about our tendency to grasp and cling to what we know, and the chaotic transit to what is ultimately a cathartic releasing of the reins.

“Nothing can be done when nothing’s in your hands. Let the scissors come. Rearrange the land.”


CREDITS

Film Crew: Directed, Edited and Produced by Ayla Amano
Choreography: Stephanie Dufresne
Produced by Brendan Canty
Cinematographer: Evan Barry
Focus Puller: Laurent Murray
2nd AC: Benjamin Walsh
Production Assistant: Sean Parnell
Cast: Stephanie Dufresne, Dylan Tonge Jones, Daniel Power, Patrick Sheehan, Emmett O’Riabhaigh, Ruairi Lynch, Garry McCarthy.
Special Thanks to: The residents, family and friends of Greenmount Place, Cork. The Kabin Crew. Cope Foundation, Orla and Daragh. Jerh O’Connor Funeral Homes. Colette Mulholland. John Riordan. Ian Ring. Harriet Learney. Don and Roger Power. Jess Courtney Leen. Ciaran McCarthy.


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