November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pop Icon Grace Jones Puts Other Definitions of ‘Cool’ to Shame in This Banking Campaign

Pop music queen Grace Jones is held up as an epitome of coolness. But she’s so iconic that she’s above the very concept of cool–as she demonstrates when she poses the question: “Why does everything need to be cool these days?” Jones asks this ironic question as the star of British finance company Barclaycard’s latest…
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