December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

dentsu goes out with a bang

AUCKLAND, Today: dentsu NZ – who lost ASB’s creative account recently to new shop The Monkeys AUNZ – have gone out with a flourish, producing (with Finch) an uplifting tvc showstopper, impressing even hard-boiled NZ social media watchers.

ASB’s Little Window Shopper is superbly cast (by Catch Auckland), with outstanding copy from dentsu at its core. It’s bound to have the Monkeys looking over their hairy shoulders.


CREDITS

Creative: dentsu New Zealand
Copywriters: Matt Woods, Chelsea Sietes, Jesse Stevens (all dentsu)
Group Business Director: Seth Zwart

Media
: dentsu New Zealand + Acquire Online

Production Company
: Finch
Director: Alex Roberts
1st AD: Jonny Moffatt
DOP: Martyn Williams
Art Director: Neville Stevenson
Managing Director: Corey Esse
Executive Producer: Rebekah ‘Bex’ Kelly
Producer: Duncan Bernard

Casting
: Catch Auckland
Cast: Lauie Tofa, Kate Johnson, and Beau (Jess)

Editor
: Tim Mauger
Offline Edit: Atticus
Executive Producer: Amelia Bromley
Colourist: Pete Ritchie
Online: Stu Bedford
Producer: Jadon Miller
Sound: Franklin Road

Client
: ASB
General Manager, Brand & Marketing: Shane Evans
Head of Business Marketing: Emma Barker
Head of Brand: Sumi King 
Head of Marketing Services: Sharon Moffatt
Brand Lead: Bianca Osbourne
Marketing Manager: Matthew Carney
Associate Marketing Manager: Madeline Biddulph-Wall
Senior Social Media Specialist: Jasmine Taggart
Senior Communications Manager: Siobhan Enright


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