The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency–and the right strategy. One of the most valuable ways…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller