November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Prep Your Newsletter for a Post-Cookie World

The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency–and the right strategy. One of the most valuable ways…
Adweek Feed