Unified ID 2.0 testing could hit a serious snag in Europe. Although beta testing of UID2 in the US and Canada is already well underway, multiple sources tell AdExchanger that The Trade Desk is having trouble lining up an independent administrator to govern and police the use of UID2 in territories where GDPR is the… Continue reading »
The post Unified ID 2.0 Faces Roadblocks In Europe As A Result Of GDPR appeared first on AdExchanger.