A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of...
europe
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead...
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
LONDON, Today: Colgate-Palmolive chose WPP as its Amazon agency for Europe, consolidating Amazon media activities with one company. WPP will...
AUCKLAND, Today: The World Out of Home Organization will host its first in-person European Regional Forum in Milan from November...
AUCKLAND, Today: Go Media is leading a groundbreaking tech trade mission to Europe and the UK. With Andrea Rongonui as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The News Tab Google is being sued by...
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion...
European regulators are losing their patience with companies that attempt to use legitimate interest as their legal basis for processing...