How Nestlé Germany Stayed One Step Ahead Of GDPR

When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready. Germany’s data collection laws have been notoriously austere for decades, much to the chagrin of some digital players. National laws – such as the Federal Data Protection Act, the Criminal Code, the Civil Code, the Telecommunications Act and Telemedia ActContinue reading »

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After Google’s $5B Antitrust Fine, Will GDPR Enforcement Be Next?

Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system – a move that underscores Europe’s willingness to issue steep financial penalties for bad behavior. And there’s another bludgeon in the EU’s cache that Google – and the advertising world in generalContinue reading »

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Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example isContinue reading »

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A Marketer’s Guide To GDPR

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The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for andContinue reading »

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