Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?
The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory?
The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.
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