Wednesday, October 23, 2019
Latest:

Programmatic

In a world where nearly everyone is always online, there is no offline.

GDPR

News 

Google’s Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified

Programmatic , , , , , , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on… Continue reading »

The post Google's Secrecy About YouTube Rankles Investors; Study Claims Anonymous Users Are Easily Re-Identified appeared first on AdExchanger.

Read more
News 

GDPR Threatens RTB; MDC Launches Agency Network

Programmatic , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have… Continue reading »

The post GDPR Threatens RTB; MDC Launches Agency Network appeared first on AdExchanger.

Read more
News 

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

Programmatic , , , , , , , , ,

Ashlen Cherry, Epsilon’s chief privacy officer, would bet on federal privacy legislation happening – just not before the end of the year. “This can be a bipartisan issue, and there’s an appetite for it on the hill,” said Cherry, who joined Epsilon last October after almost a decade as the global privacy program manager at… Continue reading »

The post Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’ appeared first on AdExchanger.

Read more
News 

French Data Regulators Place Targeted Advertising In The Crosshairs

Programmatic , , , , , , , , , ,

France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l’informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply… Continue reading »

The post French Data Regulators Place Targeted Advertising In The Crosshairs appeared first on AdExchanger.

Read more
News 

Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon

Programmatic , , , , , , , , ,

Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box. At the Federal Trade Commission’s annual PrivacyCon event in Washington, DC, on Thursday, the agency invited nearly 20 privacy researchers and academics from around the world to dig into the nitty gritty on consumer privacy, data collection, security and the… Continue reading »

The post Longer Privacy Policies Are Better – And Other Surprising Takeaways From The FTC’s PrivacyCon appeared first on AdExchanger.

Read more
News 

One Year Into GDPR, Most Apps Still Harvest Data Without Permission

Programmatic , , , , , , , ,

While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less. The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the… Continue reading »

The post One Year Into GDPR, Most Apps Still Harvest Data Without Permission appeared first on AdExchanger.

Read more
News 

French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules

Programmatic , , , , , ,

France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l’informatique et des libertés told French industry trade organizations… Continue reading »

The post French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules appeared first on AdExchanger.

Read more
News 

Irish Regulators Begin Investigating Google For GDPR Infringement

Programmatic , , , , , , ,

Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR). GDPR celebrates its first birthday on May 25. A complaint filed in September 2018 with regulators in Ireland and the United Kingdom triggered… Continue reading »

The post Irish Regulators Begin Investigating Google For GDPR Infringement appeared first on AdExchanger.

Read more
News 

Quantcast Is Starting To Make Money Off Its CMP Footprint

Programmatic , , , , , , , , , , , ,

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry… Continue reading »

The post Quantcast Is Starting To Make Money Off Its CMP Footprint appeared first on AdExchanger.

Read more
News 

The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast

Programmatic , , , , , , , , , ,

Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to pay… Continue reading »

The post The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast appeared first on AdExchanger.

Read more