GDPR

News 

Unilever Pulls Back On Influencers; Amazon Kills It With Twitch

Programmatic , , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weed Whacks Influencers Influencer marketing has a fraud problem, and Unilever CMO Keith Weed has had enough of it. At the Cannes Lions festival, Weed said Unilever will no longer work with influencers who buy followers to inflate audience and engagement metrics. Unilever will… Continue reading »

The post Unilever Pulls Back On Influencers; Amazon Kills It With Twitch appeared first on AdExchanger.

Read more
News 

How The California Consumer Privacy Act Stacks Up Against GDPR

Programmatic , , , , , , ,

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried the… Continue reading »

The post How The California Consumer Privacy Act Stacks Up Against GDPR appeared first on AdExchanger.

Read more
News 

YouTube Vs. The Fringe; Will Contextual Ads Boom?

Programmatic , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The House Always Wins As YouTube keeps dialing up brand safety protections, creators in marginal or disreputable categories are feeling the brunt. A relatively small but active group of creators who stream from inside casinos (because people like to watch others gambling) have found… Continue reading »

The post YouTube Vs. The Fringe; Will Contextual Ads Boom? appeared first on AdExchanger.

Read more
News 

Google Reverses Course On GDPR Consent Tool Limiting Publishers To 12 Vendor Partners

Programmatic , , , , , , , ,

Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors a publisher can list in opt-in messages, following critical feedback from publishers and the ad tech industry. The platform now has no limit. “The change being made now is in line with our priority of… Continue reading »

The post Google Reverses Course On GDPR Consent Tool Limiting Publishers To 12 Vendor Partners appeared first on AdExchanger.

Read more
News 

Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework

Programmatic , , , , , , ,

Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still be important differences between Google’s GDPR solution and the programmatic ecosystem. Google has a huge advantage because of its end-to-end status in the online supply chain, said Blake Brannon, VP of product at the privacy… Continue reading »

The post Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework appeared first on AdExchanger.

Read more
News 

Pew On Teenagers’ Media Use; Understanding Google’s GDPR Moves

Programmatic , , , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority,… Continue reading »

The post Pew On Teenagers' Media Use; Understanding Google's GDPR Moves appeared first on AdExchanger.

Read more
News 

Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework

Programmatic , , , , , , , ,

The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent, for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipeline… Continue reading »

The post Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework appeared first on AdExchanger.

Read more
News 

The GDPR Effect Will Reverberate Way Beyond Europe

Programmatic , , , , ,

The General Data Protection Regulation (GDPR) may have originated in Europe, but its reach and influence stretches across the globe, including to the US. For example, it’s actually easier for large enterprises to apply standards globally. Having already made a major effort to comply with GDPR for EU citizen data, it’s only logical to stay… Continue reading »

The post The GDPR Effect Will Reverberate Way Beyond Europe appeared first on AdExchanger.

Read more
News 

Apple Extends Lead In App Monetization; Duopoly Hit With GDPR Suits

Programmatic , , , , , , ,

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according to… Continue reading »

The post Apple Extends Lead In App Monetization; Duopoly Hit With GDPR Suits appeared first on AdExchanger.

Read more
News 

ePrivacy: Why Companies Are Underprepared For A Post-GDPR World

Programmatic , , , , , , ,

May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement deadline. Good. Now it’s time to start fretting about ePrivacy. Many in the advertising industry have treated ePrivacy almost as an afterthought in the frenzied lead-up to the GDPR enforcement… Continue reading »

The post ePrivacy: Why Companies Are Underprepared For A Post-GDPR World appeared first on AdExchanger.

Read more