In a world where nearly everyone is always online, there is no offline.
Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-party… Continue reading »
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Bonjour, GDPR enforcement. Google and Facebook may have bullseyes on their backs in Europe, but it’s two mid-sized French startups that received the first warning shots from the General Data Protection Regulation (GDPR) – and that shouldn’t be surprising. “GDPR is not just there for the big guys,” said Ronan Tigner, an associate at Morrison… Continue reading »
The post Forget The Duopoly (For Now). It’s The Little Guys Taking Heat On GDPR appeared first on AdExchanger.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences, based on a true value exchange, trust and transparency. Users who… Continue reading »
The post The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach appeared first on AdExchanger.
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General Data Protection Regulation (GDPR) and flatlining use in North America, which is Facebook’s most lucrative market, the buck had to stop, or at least stall, sometime. It did so on Wednesday… Continue reading »
The post Growing, Growing, Gone: Breaking Down Facebook’s Sobering 2018 Forecast appeared first on AdExchanger.
Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system – a move that underscores Europe’s willingness to issue steep financial penalties for bad behavior. And there’s another bludgeon in the EU’s cache that Google – and the advertising world in general… Continue reading »
The post After Google's $5B Antitrust Fine, Will GDPR Enforcement Be Next? appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, says… Continue reading »
The post AT&T's Big Plans For HBO; Amazon's 'Prime Day' Ad Pitch appeared first on AdExchanger.
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for… Continue reading »
The post How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence appeared first on AdExchanger.
Summer Of Our Missed Consent Google is causing consternation and potential GDPR violations by delaying its implementation of the IAB Europe Transparency and Consent Framework, a collaborative model for publishers to gather consent and transmit that consent up the supply chain, Reuters reports. Google promised to fully integrate with the industry framework by August, but… Continue reading »
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting… Continue reading »
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded a bit in Europe after contracting a month ago when GDPR came into effect. Clients cut programmatic by as much as 50% in the days following enforcement, since many publishers lacked consent technology and advertisers… Continue reading »
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