GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

AdExchanger |

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tellContinue reading »

The post GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days appeared first on AdExchanger.

Read more

A Publisher’s Guide To GDPR

AdExchanger |

With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves inContinue reading »

The post A Publisher’s Guide To GDPR appeared first on AdExchanger.

Read more

As GDPR Looms, Privacy Tech Is On The Rise

AdExchanger |

The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International AssociationContinue reading »

The post As GDPR Looms, Privacy Tech Is On The Rise appeared first on AdExchanger.

Read more

Expect A Contraction Of The Supply Chain In The Leadup To GDPR

AdExchanger |

The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to runContinue reading »

The post Expect A Contraction Of The Supply Chain In The Leadup To GDPR appeared first on AdExchanger.

Read more

A Marketer’s Guide To GDPR

AdExchanger |

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for andContinue reading »

The post A Marketer’s Guide To GDPR appeared first on AdExchanger.

Read more

Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation

AdExchanger |

Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s newly appointed VP of public policy. “The benefit to businesses is not in conflict with the benefit to consumers – in fact, they’re actually completely aligned,” said Carty, who joined the industry group after five yearsContinue reading »

The post Twitter Vet Will Carty, The NAI’s New Public Policy Veep, Is No Fan Of Regulation appeared first on AdExchanger.

Read more

How Beauty Manufacturer Coty Gave Its Data Operation A Makeover

AdExchanger |

About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its own data. The company was about to complete a merger with several P&G specialty beauty brands and become a $9 billion global business. And since Coty was expanding its portfolio, pressure was mounting because eachContinue reading »

The post How Beauty Manufacturer Coty Gave Its Data Operation A Makeover appeared first on AdExchanger.

Read more

Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

AdExchanger |

German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, GigyaContinue reading »

The post Under SAP, Gigya Aims To Be The Consumer Identity System Of Record appeared first on AdExchanger.

Read more

Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

AdExchanger |

Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning toContinue reading »

The post Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly appeared first on AdExchanger.

Read more

Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR

AdExchanger |

The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry. “I have a feeling that people are just scared,” Acxiom’s European privacy officer, Sachiko Scheuing, told AdExchanger at Dmexco in Cologne, Germany. That fear may be preventing many advertisers from speaking up in the debate overContinue reading »

The post Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR appeared first on AdExchanger.

Read more