Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns

Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence. Marketers are on tap to spend $19.2 billion on third-party audience data as well as technology and solutions to manage, process and analyze all that data, according to a joint IAB/Winterberry Group report released Wednesday.Continue reading »

The post Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns appeared first on AdExchanger.

Read more

Verizon’s Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet adContinue reading »

The post Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement? appeared first on AdExchanger.

Read more

Facebook Nears Completion Of MRC Audit; Forrester Snaps Up SiriusDecisions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accredit Where Due Facebook got a little much-needed positive news on Tuesday when it cleared a major hurdle in its effort to gain MRC accreditation for third-party viewability measurement. Facebook completed the first of its three-part accreditation process in April, which was an inspectionContinue reading »

The post Facebook Nears Completion Of MRC Audit; Forrester Snaps Up SiriusDecisions appeared first on AdExchanger.

Read more

Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company calledContinue reading »

The post Is The IAB’s Consent Framework In Trouble? appeared first on AdExchanger.

Read more

Privacy Group Asks European Regulators To Test GDPR Against Seven Tech Companies

Privacy advocates in the UK filed a series of complaints Thursday against Criteo, Tapad, Quantcast, Acxiom, Oracle, Equifax and Experian, questioning whether consumer profiling is legal under GDPR. Watchdog group Privacy International is claiming that the way many ad tech and data companies use data is in direct contravention to Europe’s new privacy law. TheContinue reading »

The post Privacy Group Asks European Regulators To Test GDPR Against Seven Tech Companies appeared first on AdExchanger.

Read more

The Midterms Are Over, But Don’t Hold Your Breath On Federal Privacy Rules Or Antitrust Action

With a divided Congress, don’t expect 2019 to usher in federal privacy legislation a la GDPR… or to see a breakup of big tech. Even if the midterms hadn’t shaken out as expected – with Republicans keeping the Senate and Democrats securing a majority in the House – the chance for congressional action on eitherContinue reading »

The post The Midterms Are Over, But Don’t Hold Your Breath On Federal Privacy Rules Or Antitrust Action appeared first on AdExchanger.

Read more

Criteo Revenue Drops As It Invests In Business Transformation

Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company disclosed in its Q3 earnings report Wednesday. The revenue drop is in line with Criteo’s previous forecast as it transitions from its traditional retargeting business to becoming a self-serve mobile platform. “We’ve been upfront aboutContinue reading »

The post Criteo Revenue Drops As It Invests In Business Transformation appeared first on AdExchanger.

Read more

Is The Time Ripe For A National Privacy Policy?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Recent polling indicates overwhelming public support for GDPR-style privacy regulation in the United States. Congress has discussed privacy frequently since Facebook’s Cambridge Analytica scandal. And there’sContinue reading »

The post Is The Time Ripe For A National Privacy Policy? appeared first on AdExchanger.

Read more

French Startup Teemo Appeases GDPR Regulators, Avoids A Fine

There is life after a GDPR enforcement warning. Location data ad tech startup Teemo, one of the first companies admonished under the General Data Protection Regulation for gathering and processing data without informed consent, was given the all clear on Thursday. Teemo, headquartered in Paris, received an ultimatum from France’s data protection authority, the CommissionContinue reading »

The post French Startup Teemo Appeases GDPR Regulators, Avoids A Fine appeared first on AdExchanger.

Read more

GDPR: Leveling The Playing Field Or Flattening Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level theContinue reading »

The post GDPR: Leveling The Playing Field Or Flattening Publishers? appeared first on AdExchanger.

Read more