As Google Restricts Its Ad ID, Advertisers Debate Whether To Use Ads Data Hub

Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences inContinue reading »

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Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely onContinue reading »

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Drawbridge Draws $15 Million In Fresh Funding As It Begins A New Chapter

Drawbridge is one of the cross-device OGs, but it’s in the midst of a pivot. The company revealed $15 million in new financing on Monday from existing investors Sequoia, Kleiner Perkins and Northgate. The money, which brings Drawbridge’s total funding to $70 million, will be immediately invested into a product road map focused on non-advertising-relatedContinue reading »

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Acxiom Preps Investors For Its Next Phase As RAMP

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-partyContinue reading »

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Forget The Duopoly (For Now). It’s The Little Guys Taking Heat On GDPR

Bonjour, GDPR enforcement. Google and Facebook may have bullseyes on their backs in Europe, but it’s two mid-sized French startups that received the first warning shots from the General Data Protection Regulation (GDPR) – and that shouldn’t be surprising. “GDPR is not just there for the big guys,” said Ronan Tigner, an associate at MorrisonContinue reading »

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The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant.  Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences, based on a true value exchange, trust and transparency. Users whoContinue reading »

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Growing, Growing, Gone: Breaking Down Facebook’s Sobering 2018 Forecast

Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General Data Protection Regulation (GDPR) and flatlining use in North America, which is Facebook’s most lucrative market, the buck had to stop, or at least stall, sometime. It did so on WednesdayContinue reading »

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After Google’s $5B Antitrust Fine, Will GDPR Enforcement Be Next?

Google was hit with a $5.1 billion fine by the European Union on Wednesday for antitrust practices around the Android mobile operating system – a move that underscores Europe’s willingness to issue steep financial penalties for bad behavior. And there’s another bludgeon in the EU’s cache that Google – and the advertising world in generalContinue reading »

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AT&T’s Big Plans For HBO; Amazon’s ‘Prime Day’ Ad Pitch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grow Big Or Go Home HBO is at a crossroads and its new corporate manager plans to make a change, a recording from a recent company-wide town hall meeting suggests. John Stankey, the AT&T executive who now oversees the Time Warner media properties, saysContinue reading »

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How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence

The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful forContinue reading »

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