This Is How Google Is Preparing For GDPR

All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes into effect in Europe, where Google has a target on its back. Google laid out its GDPR prep plan Thursday in a letter to partners after months of playing its cards close to the vest.Continue reading »

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Mar Tech Preps As GDPR Looms

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiersContinue reading »

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IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

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The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can provide transparency into their dataContinue reading »

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Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle

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The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May. Drawbridge founder and CEO Kamakshi Sivaramakrishnan confirmed the company’s reversals in Europe in an email to AdExchanger. Drawbridge will transition its EU partner services to the company’s New YorkContinue reading »

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The Media Agency’s Guide To GDPR And EPrivacy

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On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to targetContinue reading »

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Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large

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Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’sContinue reading »

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Demandbase’s New Chief Privacy Officer Weighs GDPR’s Impact On Ad And Mar Tech

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Call it a sign of the times. Demandbase has hired a chief privacy officer – the first in the company’s history. Fatima Khan, who joins the B2B ad tech platform from a prior position as VP of legal at mobile ad network AirPush, will be responsible for ensuring Demandbase’s global privacy policies are up toContinue reading »

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Why Criteo Is Battling Fierce Headwinds In 2018

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Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namelyContinue reading »

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GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

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Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tellContinue reading »

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A Publisher’s Guide To GDPR

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With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves inContinue reading »

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