Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework

Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still be important differences between Google’s GDPR solution and the programmatic ecosystem. Google has a huge advantage because of its end-to-end status in the online supply chain, said Blake Brannon, VP of product at the privacyContinue reading »

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Pew On Teenagers’ Media Use; Understanding Google’s GDPR Moves

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority,Continue reading »

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Ad Tech Vendors Wrestle With IAB Europe’s Transparency And Consent Framework

The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent, for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipelineContinue reading »

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The GDPR Effect Will Reverberate Way Beyond Europe

The General Data Protection Regulation (GDPR) may have originated in Europe, but its reach and influence stretches across the globe, including to the US. For example, it’s actually easier for large enterprises to apply standards globally. Having already made a major effort to comply with GDPR for EU citizen data, it’s only logical to stayContinue reading »

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Apple Extends Lead In App Monetization; Duopoly Hit With GDPR Suits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Many Appy Returns It’s a truism that iOS users and Apple App Store downloads generate more value for brands than downloads that happen through Google’s Play store. But over the past couple of years Apple has been running away with the market, according toContinue reading »

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ePrivacy: Why Companies Are Underprepared For A Post-GDPR World

May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement deadline. Good. Now it’s time to start fretting about ePrivacy. Many in the advertising industry have treated ePrivacy almost as an afterthought in the frenzied lead-up to the GDPR enforcementContinue reading »

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Podcast: GDPR Day Zero

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.Continue reading »

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Data Onboarders Have A Tough Road Under GDPR

Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do it is another story altogether, since consumers need to know exactly what they’re signing up for when they provide unambiguous and specific consent. Like most vendors in the ad tech ecosystem, companies that onboard dataContinue reading »

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As GDPR Looms, What Are The Biggest Uncertainties?

by Sarah Sluis, Alison Weissbrot and Ryan Joe Everyone in the industry claims – at least publicly – to be ready for the General Data Protection Regulation (GDPR), which starts Friday. But how can that be true? There are too many unknowns to predict what will happen when the industrywide regulation kicks in. AdExchanger turnedContinue reading »

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What Was And Wasn’t Said When Zuckerberg Testified In Brussels

Anyone hoping for an intense grilling of Facebook CEO Mark Zuckerberg during his testimony Tuesday before European politicians in Brussels can keep on waiting. Zuckerberg trotted out familiar talking points and was sheltered from the intensity and awkward eye contact of real interrogation by a strange format, in which members of the EU Parliament askedContinue reading »

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