Programmatic

Meet Up & To The Right, The Newest Programmatic Consultancy

Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused on tactics, like programmatic ad buying and supply-path optimization (SPO), rather than on auction dynamics across all biddable media, said Rob Norman, former chief digital officer at GroupM and a strategic advisor to Up &Continue reading »

The post Meet Up & To The Right, The Newest Programmatic Consultancy appeared first on AdExchanger.

AdExchanger